C.J. Acosta
Member since February 2016Passionate about the power of brands and the study of their impact in our daily lives. I'm a CPG + Tech industry hybrid, currently bridging the gap between both industries at InfoScout.
- 5 Must-Have Skills Of The Modern CPG Insights Professional in
Marketing: CPG on
04/05/2016
Similar to the way online advertisers measure and optimize their ads on-the-fly, CPG marketers can now measure and improve their retail and product performance with an unprecedented level of accuracy.
This level of measurement was simply not possible just a few years ago without the widespread mobile and crowdsourcing technologies that exist today.
- 5 Must-Have Skills Of The Modern CPG Insights Professional
by
C.J. Acosta
(Marketing: CPG on
04/05/2016)
Yes Neil, and specially when the data itself TELLS such an interesting story. The trick is to find compelling shopper stories in an ocean of data (which can be quite a daunting task when you have 150,000,000 shopping receipts worth of it).
I was unable to go into much detail in the post, but we see it all the time through our clients and consultants. Turning numbers into a coherent narrative is a skill that requires the right tools and lots of experience.