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C.J. Acosta

Member since February 2016Contact C.J.

Passionate about the power of brands and the study of their impact in our daily lives. I'm a CPG + Tech industry hybrid, currently bridging the gap between both industries at InfoScout.

Articles by C.J. All articles by C.J.

  • 5 Must-Have Skills Of The Modern CPG Insights Professional in Marketing: CPG on 04/05/2016

    Similar to the way online advertisers measure and optimize their ads on-the-fly, CPG marketers can now measure and improve their retail and product performance with an unprecedented level of accuracy. This level of measurement was simply not possible just a few years ago without the widespread mobile and crowdsourcing technologies that exist today.

Comments by C.J. All comments by C.J.

  • 5 Must-Have Skills Of The Modern CPG Insights Professional by C.J. Acosta (Marketing: CPG on 04/05/2016)

    Yes Neil, and specially when the data itself TELLS such an interesting story. The trick is to find compelling shopper stories in an ocean of data (which can be quite a daunting task when you have 150,000,000 shopping receipts worth of it). I was unable to go into much detail in the post, but we see it all the time through our clients and consultants. Turning numbers into a coherent narrative is a skill that requires the right tools and lots of experience.     

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