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Ariane Gut

Member since April 2016Contact Ariane

Ariane Gut leads Insights and Analytics at Tremor Video. In this role she is responsible for driving the company’s research strategy to illustrate the power of video across screens for brand advertising. She leverages Tremor Video’s vast first-party data, commission original research, and develop third-party partnerships to continue the company’s long-standing heritage of providing actionable insight and inspiration as advertisers and publishers navigate this complex industry. Gut collaborates with all industry organizations, actively participating in industry-wide initiatives and playing a key role in the continued efforts to define standards for video. Prior to joining Tremor Video, Gut was Vice President of Insights & Analytics at iHeartMedia, Inc. (formerly CCM+E) where she led Digital Analytics measurement and reporting to drive profitability and overall growth of the company. She also held roles at FremantleMedia, a Bertelsmann company, CNN/Turner Broadcasting Inc., and Initiative, an IPG company. Gut holds a Bachelor’s degree in International Business Law and a Master’s degree in Communication from La Sorbonne University in Paris.

Articles by Ariane All articles by Ariane

  • What MVP Von Miller and Donald Trump Have In Common This Year in Marketing: Entertainment on 04/21/2016

    2016 has been a pivotal year so far for marketers who want to align themselves with live TV viewing. We've had the usual ratings monsters like The Oscars and Super Bowl 50, but also some slightly less expected moments like Grease: Live! and the finale of American Idol. With the TV Upfronts and the Digital NewFronts coming up, I thought I'd share a few learnings around how marketers can best capitalize on much-anticipated live TV events.

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