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Craig Witt
Member since November 2017Contact Craig- Executive Vice President MotionPoint Corporation
- https://www.motionpoint.com/
- LinkedIn: https://www.linkedin.com/in/craigawitt/
- Pompano Beach Florida
- 33073 USA
Craig Witt is an executive vice president at MotionPoint, a company that delivers technology and services for website translation, localization and optimization.
Articles by Craig All articles by Craig
- Website Redesigns That Serve U.S. Hispanic Market in
Marketing Insider on
03/27/2019
Here are several best practices you can follow during your redesign to make website localization even easier and more affordable to implement.
- Expanding Globally? Localized Omnichannel Is Crucial For Success in
Marketing Insider on
11/01/2018
Maintaining brand consistency across multiple channels in multiple languages is important -- but can be challenging.
- Social Media Survival Skills: Tips for Reaching U.S. Hispanics in
Marketing Insider on
10/10/2018
With social media use among U.S. Hispanics soaring, it's critical to understand the unique ways this group uses social media.
- Sports Franchises Score Big With U.S. Hispanics in
Marketing Insider on
10/02/2018
Companies can learn a lot about multilingual, multicultural marketing from the world of professional sports.
- The Secret To Serving The Next Generation Of U.S. Hispanics? Go Mobile in
Marketing Insider on
07/19/2018
Brands are finally getting serious about marketing to Hispanic millennials. More and more research is suggesting that these shoppers are "a driving force" of the U.S. economy, with $1.5 trillion in purchasing power controlled by young adults between the ages of 18 and 32. As companies start to make this marketing shift, most are focusing on mobile technology to reach them. That's because Hispanic Millennials love their smartphones. It's an ideal channel that companies can leverage to capture Millennials' attention and imagination.
- Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar in
Marketing Insider on
07/11/2018
Summer is upon us, and Americans are getting ready to travel with family and friends. Perhaps no group is more ready to go than U.S. Hispanics.
- Retailers: Don't Forget To Pencil In Hispanics For The Back-to-School Shopping Season in
Marketing Insider on
06/26/2018
U.S. retailers can't afford to ignore multicultural consumers, especially Hispanics. A perfect time to jump-start customer engagement is before the lucrative back-to-school season. It's the second-largest shopping event in the U.S., surpassed only by the Christmas shopping season.
- Engaging Your U.S. Hispanic Healthcare Consumers in
Marketing Insider on
06/13/2018
Companies must prioritize consumer engagement and retention to grow in today's healthcare market. There's no better way to do this than by speaking to consumers in their preferred languages.
- Why Your U.S. Hispanic Marketing Strategy Should Not Focus On Hispanic-Centric Events in
Marketing Insider on
05/31/2018
Companies must understand culture, tradition and family ties, year-round.
- 4 Practical, Powerful Insights For Marketing To U.S. Hispanics in
Marketing Insider on
05/07/2018
Beyond the general advice that most companies take for granted when serving U.S. Hispanics (such as being culturally relevant), there are four key strategies that can help companies achieve their marketing goals.
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