Craig Witt

Articles by Craig All articles by Craig

• Website Redesigns That Serve U.S. Hispanic Market in Marketing Insider on 03/27/2019
  

  Here are several best practices you can follow during your redesign to make website localization even easier and more affordable to implement.

• Expanding Globally? Localized Omnichannel Is Crucial For Success in Marketing Insider on 11/01/2018
  

  Maintaining brand consistency across multiple channels in multiple languages is important -- but can be challenging.

• Social Media Survival Skills: Tips for Reaching U.S. Hispanics in Marketing Insider on 10/10/2018
  

  With social media use among U.S. Hispanics soaring, it's critical to understand the unique ways this group uses social media.

• Sports Franchises Score Big With U.S. Hispanics in Marketing Insider on 10/02/2018
  

  Companies can learn a lot about multilingual, multicultural marketing from the world of professional sports.

• The Secret To Serving The Next Generation Of U.S. Hispanics? Go Mobile in Marketing Insider on 07/19/2018
  

  Brands are finally getting serious about marketing to Hispanic millennials. More and more research is suggesting that these shoppers are "a driving force" of the U.S. economy, with $1.5 trillion in purchasing power controlled by young adults between the ages of 18 and 32. As companies start to make this marketing shift, most are focusing on mobile technology to reach them. That's because Hispanic Millennials love their smartphones. It's an ideal channel that companies can leverage to capture Millennials' attention and imagination.

• Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar in Marketing Insider on 07/11/2018
  

  Summer is upon us, and Americans are getting ready to travel with family and friends. Perhaps no group is more ready to go than U.S. Hispanics.

• Retailers: Don't Forget To Pencil In Hispanics For The Back-to-School Shopping Season in Marketing Insider on 06/26/2018
  

  U.S. retailers can't afford to ignore multicultural consumers, especially Hispanics. A perfect time to jump-start customer engagement is before the lucrative back-to-school season. It's the second-largest shopping event in the U.S., surpassed only by the Christmas shopping season.

• Engaging Your U.S. Hispanic Healthcare Consumers in Marketing Insider on 06/13/2018
  

  Companies must prioritize consumer engagement and retention to grow in today's healthcare market. There's no better way to do this than by speaking to consumers in their preferred languages.

• Why Your U.S. Hispanic Marketing Strategy Should Not Focus On Hispanic-Centric Events in Marketing Insider on 05/31/2018
  

  Companies must understand culture, tradition and family ties, year-round.

• 4 Practical, Powerful Insights For Marketing To U.S. Hispanics in Marketing Insider on 05/07/2018
  

  Beyond the general advice that most companies take for granted when serving U.S. Hispanics (such as being culturally relevant), there are four key strategies that can help companies achieve their marketing goals.

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