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Marcus Liassides

Member since February 2018

As President & CEO, Marcus focuses his efforts on customers, partners, products, and directing the overall vision of the company. As president and CEO of Sorenson Media, Marcus directs the vision for the company, prompting Sorenson Media’s entrance into advanced TV & analytics and the development of the Sorenson Spark platform. Marcus has served as an executive in the digital video and television advertising industries for 15 years. Marcus founded Inuk Networks, which was acquired by Move Networks in 2009. Marcus was later appointed CEO of Move Networks, which provided online video solutions to clients like ESPN, ABC, Comcast, and Fox. Marcus most recently served as President & CEO of Xumo, a company focused on delivering video advertising solutions through internet-connected TVs.

Articles by Marcus All articles by Marcus

  • How Sports Brands Use Athletes To Connect With Customers in Marketing Insider on 02/27/2018

    A.S. Roma is one of the largest and most celebrated Italian soccer teams. In 2015 it signed Mohamed Salah, a highly coveted Egyptian winger, to a contract. The ink was barely dry when Roma's Facebook followers from Egypt began to increase sharply. Before long, Rome itself was Roma's second biggest city in terms of followers, behind Cairo.

  • How Sports Teams Engage Fans With Their Venue Experiences in Marketing Insider on 02/15/2018

    Sports is a billion-dollar industry undergoing significant disruption. Leagues and teams are facing decreasing attendance and broadcast ratings for the first time in decades. However, although growth rate forecasts are shrinking, there are still audiences to be found.

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