- Merrill Lynch Forecasts Reduction In 2006 Ad Spending
MediaDailyNews, David Goetzl - Friday, June 30, 2006
A day after Universal McCann guru Robert Coen lowered his projections f ...
- Coen Revises Ad Spending Forecast Slightly Downward
MediaDailyNews, David Goetzl - Thursday, June 29, 2006
A leading forecaster revised his growth projections slightly downward Wednesday for U. ...
- Univision Sale Underscores Telemundo's Value For NBCU
MediaDailyNews, David Goetzl - Thursday, June 29, 2006
The $13.7 billion acquisition of Univision this week has Telemundo-operator NBC Univers ...
- VOD Users Watch More Reality TV, Study Finds
MediaDailyNews, David Goetzl - Thursday, June 29, 2006
The reality TV craze still exists--at least among video-on-demand users. Although ratin ...
- MTV To Simulcast 'Whistler' On Web, TV
MediaDailyNews, David Goetzl - Wednesday, June 28, 2006
Continuing the trend of networks airing full episodes online as a promotion ...
- Tostitos Stays On As Sponsor For Fiesta Bowl
MediaDailyNews, David Goetzl - Wednesday, June 28, 2006
Frito-Lay's Tostitos will continue as title sponsor of the Fiesta Bowl v ...
- Anheuser-Busch Scores As Sole Beer Advertiser In Super Bowls To 2012
MediaDailyNews, David Goetzl - Tuesday, June 27, 2006
Perhaps the most prominent Super Bowl advertiser will remain in the ga ...
- TBS Offers 'Very Funny' Spots To Keep Viewers Tuned
MediaDailyNews, David Goetzl - Tuesday, June 27, 2006
In a new initiative that puts some pressure on agencies to co ...
- Brandtique: Audi, "The Closer"
MediaDailyNews, David Goetzl - Tuesday, June 27, 2006
Could Audi's sponsorship of TNT's second-season premiere of "The Closer" be t ...
- NBC May Match Last Year's Upfront Volume, Despite Eroding CPMs
MediaDailyNews, David Goetzl - Tuesday, June 27, 2006
NBC is virtually finished with its upfront business, and through a combinati ...
- GroupM Makes Connections, Hopes It Leads To Holy Grail
MediaDailyNews, David Goetzl - Tuesday, June 27, 2006
Media buying giant GroupM has launched a new measurement tool called Connection ...
- Cable Upfront Moving Slowly
MediaDailyNews, David Goetzl - Friday, June 23, 2006
The slow-moving cable upfront has at least one major hurdle to cle ...
- Goldfarb's Upfront State of Mind
TV Watch, David Goetzl - Friday, June 23, 2006
As frustrating as it can be to cover an extended upfront (reporte ...
- PWC: TV Ad Model Not In Jeopardy -- Not Yet, Anyway
MediaDailyNews, David Goetzl - Thursday, June 22, 2006
PricewaterhouseCoopers says the death of the 30-second spot is greatly exaggerated. ...
- Big Ten Sports Network Set To Launch, Without Beer Ads
MediaDailyNews, David Goetzl - Thursday, June 22, 2006
A sports network without beer advertising? It's coming next year when t ...
- Fox To Launch Fall Lineup Late Summer, Looking To Score Hits Before Playoffs
MediaDailyNews, David Goetzl - Thursday, June 22, 2006
Fox will once again launch the bulk of its fall lineup ...
- Fox Upfront Drawing To A Close, Reaps CPM, Likely Volume Increases
MediaDailyNews, David Goetzl - Wednesday, June 21, 2006
Fox is close to wrapping up its upfront business--and appears likely ...
- CBS Cuts Ties With Rather, Ushers New Era With Couric
MediaDailyNews, David Goetzl - Wednesday, June 21, 2006
In a move possibly aimed at removing any shadow he might ha ...
- Rather Blather: How Dan Was Done In By His Own Report
TV Watch, David Goetzl - Wednesday, June 21, 2006
The saddest thing about Dan Rather's unceremonious departure from CBS News ...
- Upfront Goes From Flat To Worse, Merrill Lynch Estimates A 1% Drop
MediaDailyNews, David Goetzl - Tuesday, June 20, 2006
A well-regarded, if not definitive source on the network upfront advertising marketpla ...
- Brandtique: "Kathy Griffin," eBay
MediaDailyNews, David Goetzl - Tuesday, June 20, 2006
On multiple occasions, Internet auction giant eBay has considered jumping on t ...
- 'Broken Trail' Blazes New Ad Path For AMC: Ford's
MediaDailyNews, David Goetzl - Tuesday, June 20, 2006
Cable network AMC has broken the ice with one of the country ...
- Broadcast Upfront Market Nears Halfway Mark, Lower Volume Projected
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 16, 2006
Despite networks such as Fox and CBS making aggressive plays to boo ...
- Fox To Stream Hit Shows, Looks To Boost Traffic To Local Sites
MediaDailyNews, David Goetzl - Friday, June 16, 2006
ABC isn't the only network that will be streaming hit shows ...
- Chernin Hatches News Corp. DVR Plan: More Placement, Sponsorship, Experimentation
MediaDailyNews, David Goetzl - Thursday, June 15, 2006
While advertiser resistance to paying for DVR viewers is the principal reas ...
- Hit ABC Shows Generating Plenty Of Hits--On ABC.com
MediaDailyNews, David Goetzl - Thursday, June 15, 2006
ABC's potentially game-changing move last month to begin streaming episodes of h ...
- Fox Says Inventory Is Mostly Sold, ABC Still In Early Stages
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, June 14, 2006
The two networks expected to lead the upfront are apparently taking differe ...
- MyNetwork Taps Their Ad Execs: Starcom's Herbst-Brady, 20th's Barrington
MediaDailyNews, David Goetzl - Wednesday, June 14, 2006
As MyNetworkTV conducts its first upfront, the network has named a dedicat ...
- MySpace Seeks Search Partner
Online Media Daily, Wendy Davis, David Goetzl - Wednesday, June 14, 2006
News Corp.'s MySpace.com plans to solicit bids from Google, Yahoo, and Microso ...
- Brandtique: 'Laguna Beach, ' Teen Vogue
MediaDailyNews, David Goetzl - Tuesday, June 13, 2006
There's at least one sad aspect about MTV's "The Hills," the n ...