Despite the emergence of a Golden Age of data and ad tech, the ad industry still has fundamentally valued media either on an "opportunity-to-see" or a performance basis.That's about to … Read the whole story
The organization's annual Outlook report provides price inflation forecasts for seven media channels across 50 countries. Seventeen holding companies and media consultancies provided data … Read the whole story
Black Friday and Small Business Saturday sales are running above last year's totals, Adobe reports. Read the whole story
The year ahead will bring more standardization, measurement and attribution, next-gen video creative and, possibly, more cross-platform sharing traditional TV viewership data, say leading … Read the whole story
The movies' most famous extraterrestrial comes back to visit a grown-up "Elliott" (and watch holiday movies on Xfinity) in a Goodby, Silverstein extravaganza that … Read the whole story
Christina Miller announced the year-end departure, after a transition. EVP Michael Ouweleen will act as interim president. Read the whole story
Ad-tech companies that belong to the self-regulatory organization may only use sensitive data -- including precise location data -- if consumers are informed that … Read the whole story
Netflix is now screening its "Marriage Story" at the iconic 71-year-old Paris Theatre, NYC's last single-screen movie theater. Read the whole story
Paid and organic search traffic accounted for 42.4% of all ecommerce visits on Black Friday, with smartphones accounting for 60%, according to Adobe Analytics … Read the whole story
Wireless customers aren't entitled to a court order that would prohibit AT&T from sharing their location data, because the practice has been discontinued, the … Read the whole story
In a letter to the European Union, 41 of Google's online shopping rivals across Europe still say the search giant isn't playing fair. Read the whole story
The number of hyper-casual apps in app stores increased by 170% this year, more than three times compared to the gaming industry average. Read the whole story
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds … Read the whole story