Well, yes. It's really difficult to believe only 5% of Twitter accounts are fake. Read the whole story
Facebook is developing a product that will not rely on anonymized personal information from users. It will be more in line with privacy guidelines … Read the whole story
AT&T spun off Max's parent, WarnerMedia, just two months ago. Read the whole story
LinkedIn charged two advertisers "for rampant non-genuine activity, which persisted on LinkedIn's platform due to its deficient auditing and verification measures," two companies tell … Read the whole story
Over half of Toyota's national TV ad spend in May was allocated to NBA games as the playoff field continued to narrow, per iSpot.tv. Read the whole story
California's privacy regulator has proposed new rules that appear to broaden residents' ability to control how their data is shared. Read the whole story
Vimeo has integrated the capabilities from Wirewax, which it acquired last November. Read the whole story
Zenith reduced its 2022 worldwide ad spending forecast down 1.1 percentage points to 8.0% from the 9.1% it forecasted in December 2021. The revision … Read the whole story
The proposed standards cover many outcomes measures routinely used by the ad industry, including attribution and multi-touch attribution, marketing mix modeling and experiments. Read the whole story
Discord is free to download, ad-free, and does not sell user data. In partnership with Razorfish, Samsung has designed the server for fans, gamers, … Read the whole story
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology to expand its CTV inventory for direct and programmatic ad sales. Read the whole story
Marchese's move comes as Madison Avenue is paying more attention to attention-based metrics and advertising inventory. Read the whole story
Traditional linear TV-focused political advertising continues to underdeliver large segments of voters, according to a survey by MiQ, a programmatic media company. In a … Read the whole story
Most marketers are making three critical mistakes. For one: spending based on historical channel sales. Read the whole story
Since the start of the full-scale Russian invasion, 70% of the Netpeak Group team has been fighting Russian propaganda online. On February, 24th we … Read the whole story
But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by … Read the whole story
Nebo and 72andSunny have teamed to create a campaign that bypasses Russian censors with content designed to inform citizens about what their country is … Read the whole story
During the coming months, Tumblr's parent company, Automattic, intends to expand the partnership with GumGum by implementing Verity across WordPress.com, reaching hundreds of millions … Read the whole story