To help advertisers target specific audiences while bypassing privacy regulations, TikTok is developing a privacy-tech product called "PrivacyGo." Read the whole story
The main risk is that it continues to drive up interest rates, which slows marketing investments, said Kevin Lee, founder of digital marketing and … Read the whole story
Antitrust claims stemming from Google's search agreements with Apple and Mozilla involve "genuine disputes of material fact that warrant a trial," a federal judge … Read the whole story
The delay was announced a week after X expanded its Ad Revenue Sharing program to creators globally. Read the whole story
Web traffic to OpenAI's ChatGPT sites continues to fall. Worldwide traffic to chat.openai.com fell 9.7% in June and 9.6% in July. In the U.S., … Read the whole story
Overall, streamers saw an increase in cancels driven by viewers' perception that the time spent with a given service does not justify its cost. Read the whole story
While sports provided opportunities, the bigger story was how many automakers invested more in news, informational and reality programming, says iSpot.tv's Stuart Schwartzapfel. Read the whole story
In online search engagement following a national TV message,"Oppenheimer" has driven on average 17,680 search actions in the last 30 days, followed by "Barbie" … Read the whole story
COMMENTARYSome 80% of Canadian internet users have CTVs, and nearly 40% report watching FASTs, per a new survey. Read the whole story
Yelp reported better-than-expected Q2 financial results on Thursday on strong ad demand from local home-service providers. Read the whole story
Google is urging a federal judge to reject web users' request for an injunction that would prohibit the company from collecting analytics data at … Read the whole story
COMMENTARYAs important as Xandr is in the overall programmatic ad-supply chain, there are plenty of other sources to fill demand from any politcos who … Read the whole story
Magnite and FreeWheel have formed an integration to facilitate unified ad decisioning, with the goal to enable media owners to "manage their revenue streams … Read the whole story
To help people use their money in web3 and digitally native environments, PayPal is rolling out PayPal USD, a stablecoin tied directly to the … Read the whole story
A bigger portion of ads are trying to make people laugh than in the past couple of years. Read the whole story
Charges mirror those in a 'Daily Mail' action and some surpass the statute of limitations, Google states. Read the whole story
- COMMENTARY
Two studies funded by Meta on whether social media is to blame for our divided nation have varying results, depending on whom you ask. Read the whole story
Under the expanded agreement, Merkle's generative AI solution Merkle GenCx will integrate with Google Vertex AI and Duet AI to allow brands to create … Read the whole story
