MediaPost Publications - Email Marketing Daily 10/17/2014

COMMENTARY
Make Your B2B Emails More H2H (Human to Human)
by Loren McDonald, Op-Ed Contributor
Many B2B emails I receive begin with "Dear Loren." This beginning promises that the rest of the email will have content highly personalized to … Read the whole story
COMMENTARY
Let's Put The Marketing Back Into Email Marketing
by Kath Pay, Op-Ed Contributor
Over the years I've discovered that many email marketers perform email marketing as their job, yet they don't use many of the basic principles … Read the whole story