Much of the talk at the Jupiter Forum in New York this week has been about ad impressions. Advertising networks are very protective of their rankings in terms of how many impressions they serve, and we owe one an apology. In the July issue of our Media magazine, we listed Engage Media, the second largest advertising network in the online ad world, as serving considerably fewer impressions than they actually do. For the official record, the network serves nearly 7 billion impressions a month and is located at http://www.engage.com (not to be confused, as we did in our print …

A new report from Jupiter Communications, Inc., and Media Metrix, Inc. reveals that business-to-business online advertising is the fastest growing and one of the most financially rewarding segments for online publishers. Data from AdRelevance, Media Metrix' online ad tracking division, indicates that the B2B segment has grown to 5.6 billion online ad impressions in second quarter 2000 up from one billion impressions in third quarter 1999. And the growth in the B2B market outpaces the industry average, according to the data. In fourth quarter 1999, the growth rate of B2B online ad spending was just below that of the …

Yesterday was the preview day of one of the most eagerly awaited conferences of the year - the Jupiter Online Advertising Forum, but so far, there's not much to report. According to our marketing director, Adam Herman, who attended the show yesterday, most of the sessions focused on wireless and if you went to one, you pretty much went to all of them. For the most part, Adam reports, the content was a little redundant. Aside from that, a worthwhile news announcement came from the three big auditing firms - ABC, BPA and I/PRO - who have teamed …

Seeing that we're celebrating 3 full hours of Just an Online Minute today, I have a confession to make: I love reading my email. I'm one of those people who are disappointed if the morning email load doesn't number over 300 messages, and that's because the email I get from our readers is simply a great source of information in itself. Take Friday, for example. My makeshift questionnaire on the value of web measurement numbers (from Media Metrix and NetRatings) inspired a number of responses, three of which I simply have to share. David L. Smith, President …

Although more sites are supporting multiple types and sizes of ads, 97% of all sites still carry the standard 468 x 60 banners, according to a new report released yesterday by AdRelevance. With more sites carrying five or more ad dimensions, the average site now supports four different ad formats, compared to three sizes in the second half of last year. Marc Ryan, director of media research for the AdRelevance division of Media Metrix, commented, "While full banners top the online ad popularity list, we've also seen that sites are keeping their options open." According to the report, …

Advertisers place a lot of emphasis on the number of visitors a site receives each month. Media Metrix and NetRatings reports are the most widely recognized sources of this data, but since these companies cannot possibly track every site viewed by every web user, they monitor panels of about 50,000 people and then project that data across all web-enabled individuals. Because of this, one of last month's issues of The Industry Standard reported that traffic figures from the leading web measurement firms can be "flawed and wildly inconsistent." Here's an example: Earlier this year, AltaVista's traffic numbers were …

It seems the online auction model phenomenon is nowhere near being filed away under "things that didn't work" when it comes to online advertising space. We all know the story of OneMediaPlace (formerly AdAuction) - the people who pioneered the concept of auctioning off online ad inventory electronically. Having intrigued over a thousand buyers, AdAuction thought they were flying high, but once media buyers got over the novelty of the concept, the company not only had to change their business model to stay alive, but also their name to eradicate any connection to auctions. But there are plenty …

One day before the Internet Advertising Bureau announced that online ad spending is en route to reaching $2 billion a quarter (yesterday's Minute), Advertising Age reported that according to a recent study by Pegasus Research International, Internet companies targeting the consumer market have slashed their sales and marketing spending by more than 25% from the fourth quarter of last year. The study found that dot-com operations cut their sales and marketing outlays in the second quarter to 69 cents for every revenue dollar. That was down from 94 cents in the last year's heady holiday period. Greg Kyle, …

Less than a year after Internet advertising revenues broke the billion dollar mark per quarter in the United States, it is fast approaching the two billion dollar per quarter mark as revenues for the first quarter of 2000 hit $1.953 billion. The Internet Advertising Bureau's (IAB) Internet Ad Revenue Report, conducted independently by PricewaterhouseCoopers also reported that revenues for the first quarter grew 9.9% over the fourth quarter of 1999, and 182% over the comparative first quarter of 1999. According to the report, the categories which lead online spending during the first quarter were consumer-related (31%), financial services …

With the number of industry organizations, associations and discussion groups the Internet has sprouted, it's amazing we still don't have any standardized guidelines to follow when it comes to advertising on the web. Maybe the newest member of the pack will make some headway. Top Internet leaders Radiate, AltaVista, Arbitron, MediaMetrix, Nielsen Media Research, OgilvyOne, DoubleClick, AdForce and Motorola met recently in New York for a high- level roundtable meeting to discuss the recent debates over audience measurement, Internet privacy and the rise of the "digital consumer." The group decided to formally create the Radiate Internet Roundtable …