The digital elite were out on the town Tuesday night to fte the launch of BuzzFeed's new music vertical, BuzzFeed Music and their partnership with Rdio, a Web-based music streaming service. The partnership will allow BuzzFeed to use its music channel and homepage as a place where users can discover new music through sponsored Rdio posts and units.

LAS VEGAS -- The DMA celebrated the most exciting international response marketing campaigns of the year here last night durin the 2012 edition of the annual ECHO Awards Gala.

When as many as 3,000 participants gather for a yoga/music festival, a yoga hip-hop artist like MC Yogi becomes the new rock star, and yoga teachers are the new celebrities. This month Health magazine's Associate Publisher Lana LoRusso, who previously worked at sister Time Inc. magazine People (see, yoga is the new Hollywood!), partnered with Wanderlust for a free one-day urban yoga event in NYC, LA, and SF called Yoga in the City.