Here's something we can all hold over traditional advertisers' heads. According to the latest data from BIGresearch, nearly 24% of men and 30% of women in the US regularly go online while they are watching TV, compared to just 8.2% and 10.1%, respectively, who read a newspaper while watching TV.

First off, one more thing about search. According to Amsterdam-based OneStat.com, most people use 2-word phrases in search engines. Of all the search phrases world wide, 29.22% of the people use 2-word phrases and 24.76% use 1-word phrases. The percentages drop with longer phrases. Just something to keep in mind for your SEO efforts.

We've long followed the "most-searched" rankings on individual search engines, but now it looks like there might be a better way to figure out what consumers are looking for online. comScore Networks today announced the launch of qSearch, a system that will track and report consumers' distinct search queries across 25 major search engines and portals.

The March web surfing tallies are beginning to come in and it looks like Americans spent the month surfing international, as well as domestic news sites in record numbers. Nielsen//NetRatings says it was alternative coverage of the war in Iraq that was the major draw.

I have good news to report today, but before I do, I need your help. MediaPost is looking for stars.

The story of the day, of course, is AOL Time Warner is reporting a profit. When I first came across the announcement, my immediate reaction was to check my calendar to make sure it's not April 1. Well, it's true. They've stopped bleeding money (or finally figured out what accounting is all about).

Online search may the hot topic of the day, with Ask Jeeves throwing its hat in the ring and Overture closing on the FAST deal, but there's another, albeit less intriguing, field of online advertising that deserves some attention - online coupons. According to eMarketer Senior Analyst David Hallerman, who wrote an article on the subject this week, "online coupons allow marketers to maximize and analyze their efforts to the fullest."

We're still ages away from our cell phones ringing with special offers for cappuccinos as we walk past a Starbucks, but there may be something to this text messaging thing after all, if used correctly.

Here's something to ponder over the long weekend: 14% of e-retailers are unaware of online customer conversion rates and 43% can't cite shopping cart abandonment rates.

According to a new report from Pew Internet & American Life Project, there is far more fluidity in the Internet population than most analysts had previously imagined - about a quarter of Americans live lives that are quite distant from the Internet, having never been online. What's even more incomprehensible to us web addicts is that many Americans who do not use the Internet now were either users in the past and gave up the habit or they live in homes with Internet connections.