I don't often endorse anything, but this seems worth it.

What are you doing this weekend? A huge percentage of the country's answer to the question will probably be, "going to see Charlie's Angels."

Yesterday, eMarketer's Senior Analyst David Hallerman published an article about pop-ups and by the sound of things, these pesky creatures aren't going away anytime soon. Why? Because they're profitable.

Over the years, there haven't been many online ad formats that have not annoyed me. Believe it or not, however, I've found an ad format I really like. The Intromercial.

Microsoft Corp. today said it will be assembling a team of about 20 people from across the company to fight spam. The team will grow in numbers, according to Kevin Doerr, who will lead the initiative, and use legislation, technology and industry collaboration to stop spam from destroying the email medium altogether.

Before we all get confused by the terminology and someone starts calling for standardization again, let's get something straight: interest-based targeting and navigation behavior targeting are the same thing.

While contextual targeting is all the rage right now, thanks to search, I'm betting the next hot topic of industry-wide debate will be navigation behavior targeting.

Back from Ad:Tech and done sifting through hundreds of emails from the last few days, I thought I'd quickly point out some of the important events that nearly got lost in the hustle and bustle of the conference.

Something happened at Ad:Tech yesterday that I've never seen happen before. An 8 a.m. Google breakfast forum was so popular with attendees, show organizers were turning people away. The presentation led up to Google unveiling a new self-service option for Google AdSense today, a program that enables website publishers to sign up online to serve Google AdWords ads on the content pages of their sites.

For someone who's been to every one of the last nine Ad:Tech conferences, the first day of the San Francisco show yesterday was certainly an interesting experience.