by Masha Geller on Feb 28, 12:00 AM
Nielsen//NetRatings today released its Global Internet Index for January, finding that the unique audiences for Google, Ask Jeeves, and European directory, portal and service provider Wanadoo showed the biggest percentage increases last month among the top 25 global properties, jumping 12 to 13% over December.
by Masha Geller on Feb 27, 12:00 AM
Today’s hot topic seems to be yesterdays’ webcast of the latest Arbitron/Edison study of consumer attitudes toward streaming content. Not surprisingly, the study revealed that approximately nine million consumers who have ever listened to Internet audio would be willing to pay a small fee to listen to the one audio channel they listen to most online.
by Masha Geller on Feb 26, 12:00 AM
Now that the Olympics are over, the ad world is anxiously awaiting the results of some ad campaigns that ran during the last two weeks both online and on NBC. Chances are the wait will be considerable, seeing how we’ve had to wait more than a month for results of some pre-Super Bowl campaigns.
by Masha Geller on Feb 25, 12:00 AM
I know this is not directly related to online advertising, but today there seem to be a lot of announcements of celebrities in the ad world.
by Masha Geller on Feb 22, 12:00 AM
Nielsen//NetRatings reports that the two official Olympic sites, NBCOlympics.com and Olympics.com, jumped in traffic at-work during the week ending February 17, leading to the ladies' figure skating finals last night.
by Masha Geller on Feb 21, 12:00 AM
Today brought three somewhat interesting announcements, all of which had something to do with ad formats, so I thought I’d pile them all into one minute.
by Masha Geller on Feb 20, 12:00 AM
Despite the aborted merger with NetRatings and forecasts of an uncertain future, Jupiter Media Metrix today introduced a new service - Campaign Analysis. According to the announcement, it is a third-party service that measures and analyzes online advertising and marketing campaigns in real time.
by Masha Geller on Feb 19, 12:00 AM
Looks like everyone’s hopes of having to deal with just one set of Internet traffic numbers have been lost. NetRatings and Jupiter Media Metrix announced today that they would not be merging after all.
by Masha Geller on Feb 15, 12:00 AM
The AAAA Media Conference is adjourned and as far as the majority of the attendees are concerned, it was three days well spent.
by Masha Geller on Feb 15, 12:00 AM
The first and most important day of the AAAA media conference began today with Conference Chair Allen Banks outlining some of the most pressing issues facing the advertising industry, such as clutter and inaccurate data. While Banks offered no immediate solutions, he did introduce the morning’s keynote speaker: AOL Time Warner’s Bob Pittman, who gave the audience a basic overview of the Internet’s power as a Customer Relationship Management tool.