It's the end of January -- and while, yes, there have been some unseasonably warm days up north, I do recall my Twitter and Facebook feeds being inundated with "I'm done with the cold" updates. These updates didn't come from me, however, because I am based in the Miami area now, where networking cocktails are served outdoors with the crush of the ocean rambling behind you while palm fronds tickle the sky. As was the case this week at NATPE Miami: Content First.

Last Wednesday over 200 agency big thinkers, decked out in their dapper best, descended upon The Yale Club for MediaPost's Creative Media Awards dinner and presentation. Now in its ninth year, the awards show recognizes that the process of media buying, planning and strategy is every bit as creative as mocking up a print ad, or creating snazzy online campaigns.