• Just an Online Minute... Creepy Ads
    Everyone seems to be talking about "creepy crawly ad formats" the Wall Street Journal reported on earlier today. The discussion started with an ad Weather.com ran for Discovery's Animal Planet, featuring an animated lizard that emerges from a weather map and runs across the page. Why? It's supposed to promote the channel's "Pet Psychic" program. First off, why Weather.com allowed this thing to run around its homepage is truly beyond me, but I strongly dislike lizards, snakes and other crawly things in person or on the screen, so you could say I'm biased. In all seriousness, though, I do …
  • Just an Online Minute... m-Marketing
    Who says marketing to consumers via their mobile phones - "m-marketing" - is destined for greatness? Not surprisingly, Nokia does. A new study undertaken by the HPI Research Group on behalf of Nokia demonstrated that the core mobile phone market (16-45 year olds) is not only receptive to m-marketing, but in certain situations would actively welcome it. It should be mentioned that HPI interviewed over 3300 people across eleven key global markets - Brazil, Denmark, Germany, Italy, Japan, Korea, Singapore, Spain, Sweden, United Kingdom, and USA. When asked about receiving an e-coupon for a nearby shop, nearly a …
  • Just an Online Minute... Web Radio
    While it's still unclear whether Internet radio advertising is effective in any way, the amount of consumers listening to the radio over the Internet is increasing dramatically, at least according to MeasureCast.
  • Just an Online Minute... Leveraging Multiple Channels
    DoubleClick Inc. today unveiled the results of a shopping study, which reveals that consumers are leveraging multiple channels to make purchasing decisions across many categories.
  • Just an Online Minute... Wired Cities
    If you’re interested in geo-targeting your online ads, this latest batch of data should be of some interest to you. The latest release from Nielsen//NetRatings reveals that Pittsburgh took the No. 1 spot as the fastest growing wired city in the U.S., jumping 20.4% year-over-year this past December to 1.2 million Web surfers.
  • Just an Online Minute... Evaluating Multiples
    Say what you will about DoubleClick and their media division, but they seem to have come up with a very good idea – to automize the process of evaluating the performance of multi-channel campaigns.
  • Just an Online Minute... Yahoo on Top
    The numbers are in, and once again it’s Yahoo! on top. The company today happily announced that it has again earned the top ranking as the world's most trafficked Internet destination, according to the Nielsen//NetRatings' November 2001 Global Internet Index.
  • Just an Online Minute... Doritos Online
    For everyone who wishes traditional advertisers would pay more attention to the Internet as an ad medium, I have really good news.
  • Just an Online Minute... TV on the Web
    We've put both the highlights of the IAB Measurement and Audit Guidelines presentation on Tuesday and my conversation with IAB CEO Greg Stuart up on the MediaPost website, so check it out for his comments on the significance of the announcement, the timing of the release and some specific recommendations.
  • Just an Online Minute... A Man's World?
    Here's an interesting factoid - the Nielsen//NetRatings Global WebWatch data for November found that the audiences of the top 10 global properties were all predominantly male.
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