About an hour ago, the Internet Advertising Bureau and PricewaterhouseCoopers held a press teleconference to discuss the release of the IAB Internet Advertising Revenue Report/Second Quarter 2000 Results. The outlook, according to the report and the presenters, couldn't be more positive. "When you take a look at the numbers," said IAB Chairman Rich LeFurgy, "the overwhelming conclusion for the online advertising marketplace is it's still alive and well." The total revenues for the second quarter of 2000 came in at $2.1 billion, according to the report and although the IAB is not in the projection business, LeFurgy said …

Could it be? Online advertising is not the holy grail of e- commerce success? Apparently so, according to a new study, which says online advertising isn't always the best measure of success for e-commerce companies. As eBiz reported this morning, while many e-tailers are cutting their offline ad spending, citing higher efficiency possible with advertising online, they're incorrect to assume click-through and ensuing sales are a measure of their online ads' effectiveness, according to Rick Watrall, a partner with Hudson River Group, a market research firm. "If companies believe their Web ads are driving traffic and sales, they …