• Just an Online Minute... It's About Time
    A press release crossed the wire this morning, titled, "Traditional Magazine Publishers See E-Newsletters as Important Supplement to Print Publications." Well, it's about time! The Clientize-Folio: E-Newsletter Survey, prepared by Clientize, an Internet marketing company serving the publishing industry, found a bright spot in a generally weak publishing market. According to the findings, almost half - 41.4% - of the top consumer and business-to-business magazines as identified by Folio: distribute free eNewsletters. Not surprisingly, these researchers found that ad click- through rates for eNewsletters are much higher than banner ads. Click-through rates on advertisements of 5% or …
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