At the ARF Annual Convention last week, IRI and DoubleClick presented research that showed how online advertising can positively influence consumer perceptions of brands and increase offline sales by an average of 6.6% for major consumer packaged goods (CPG). At the same event, comScore Networks released the results of a similar study, which also confirmed that online marketing can increase purchase intent, brand awareness and advertising awareness among CPG consumers.

I never thought I’d see the day. As the IAR reported today, “more than half of the direct marketing firms doing business online are seeing positive returns on investment from their Web presence.”

Internet traffic shows that we still wait until the last minute to complete the dreaded task of filing our income tax returns.

A few months ago I reported that the Online Publishers Association (OPA) was getting ready to conduct two separate studies on the media consumption habits of U.S. consumers. The results of the first study were released in January and today, as promised, the second installment is in.

At the ARF Annual Convention today, Information Resources, Inc. (IRI) and DoubleClick announced the results of e-AdWorks: Internet Advertising Effectiveness Study, which examines the impact of Internet advertising on purchase behavior and consumer attitudes.

Overture Services, the people who brought Pay-For-Performance keyword buys to search engines almost everywhere, today partnered with computer manufacturer Hewlett-Packard for its own keyboard button (and some other stuff).

In the case of new product announcements and press releases, a catchy name or headline can mean the difference between “open” and “delete.” It can also deceive someone into getting excited over something that turns out to be rather insignificant.

It’s been a while since we’ve talked about ads on PDAs and judging by the number of requests I get to cover the topic, there’s not much interest in advertising on personal digital assistants out there. Nevertheless, consumers continue to buy PDA devices, at least according to the latest data from Gartner Dataquest, so here’s a quick 'potential PDA audience' update.

Nielsen//NetRatings today announced that according to their data, Yahoo!, MSN and Google led the online search category for February 2002.

It seems a little odd to be talking about ad spending forecasts when Jupiter Media Metrix only has a few months to live, but here it goes: