An article in eMarketer’s daily newsletter yesterday highlighted an interesting AdRelevance study, which found that the average pixel area claimed by online ads has risen from 22,582 pixels in Q1 2001 to 37,799 pixels in Q1 2002.

With all the talk yesterday about L90 buying DoubleClick’s U.S. media operations, the online ad world let another interesting event go rather unnoticed.

The Atlas Institute released two studies last week that offer marketers new ways to increase their effectiveness when planning and optimizing online advertising campaigns.