by Masha Geller on Sep 13, 12:00 AM
As advertisers, we are too biased to gauge the average consumer’s relationship with pop-ups, but common sense should lead us away from clutter and toward strict frequency capping. And soon.
by Masha Geller on Sep 12, 12:00 AM
Recently, several research studies found that the best way to reach people during the workday is via online advertising. Add another research report to that list.
by Masha Geller on Sep 11, 12:00 AM
On September 11th, 2001, the web was the best way to get in touch with loved ones. On the first anniversary of the tragedy, it became a shrine.
by Masha Geller on Sep 10, 12:00 AM
365 days ago, I wrote that there were no words to describe the terror or express the sorrow. It wasn't a 'business-as-usual' kind of day. Today isn't either. Words are still simply inadequate. Please take this as a minute of silence for the victims of a tragedy the magnitude of which will forever remain immeasurable……… ………..
by Masha Geller on Sep 9, 12:00 AM
In addition to Zenith downgrading their projections for the future of ad spending and AOL predicting their financial results would be below expectations for the year, yesterday did bring some good news to the ad world.
by Masha Geller on Sep 8, 12:00 AM
With the waves American Idol has been making on television, it should come as no surprise to anyone that the hype has spread online.
by Masha Geller on Sep 5, 12:00 AM
Before I send you off to the weekend with some truly valuable research stats, a quick housekeeping item: We received an overwhelming response to our Forecast 2003 registrations. There is still room, but it’s going fast. If you’re interested in attending, you'll need to register at mediapost.com/forecast. Once again, the theme of the day will be forecasting the year to come – for better or worse. We’ll have industry luminaries debate everything from online creative, email, and CRM, to agency consolidation and a slew of other hot topics. It’s at the Yale Club on Thursday. Sept. 26. That’s less than …
by Masha Geller on Sep 4, 12:00 AM
With all this talk about things that go pop on the screen, you may be surprised to find that only 9.2% of all companies advertising online use pop-up ads.
by Masha Geller on Sep 4, 12:00 AM
A few weeks ago, when New York Times Digital and CBS MarketWatch refused to run the now famous Sony ad that looked too much like an advertorial, the ad world was somewhat shocked. Interestingly enough, move that scenario offline, and no one seems to mind at all.
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