• Just an Online Minute... Stop the Clutter!
    As advertisers, we are too biased to gauge the average consumer’s relationship with pop-ups, but common sense should lead us away from clutter and toward strict frequency capping. And soon.
  • Just an Online Minute... Working Surfers
    Recently, several research studies found that the best way to reach people during the workday is via online advertising. Add another research report to that list.
  • Just an Online Minute... Global Shrine
    On September 11th, 2001, the web was the best way to get in touch with loved ones. On the first anniversary of the tragedy, it became a shrine.
  • Just an Online Minute ......... ...........
    365 days ago, I wrote that there were no words to describe the terror or express the sorrow. It wasn't a 'business-as-usual' kind of day. Today isn't either. Words are still simply inadequate. Please take this as a minute of silence for the victims of a tragedy the magnitude of which will forever remain immeasurable……… ………..
  • Just an Online Minute... Web Against All Others
    In addition to Zenith downgrading their projections for the future of ad spending and AOL predicting their financial results would be below expectations for the year, yesterday did bring some good news to the ad world.
  • Just an Online Minute... Online Idol
    With the waves American Idol has been making on television, it should come as no surprise to anyone that the hype has spread online.
  • Just an Online Minute... Most Essential
    Before I send you off to the weekend with some truly valuable research stats, a quick housekeeping item: We received an overwhelming response to our Forecast 2003 registrations. There is still room, but it’s going fast. If you’re interested in attending, you'll need to register at mediapost.com/forecast. Once again, the theme of the day will be forecasting the year to come – for better or worse. We’ll have industry luminaries debate everything from online creative, email, and CRM, to agency consolidation and a slew of other hot topics. It’s at the Yale Club on Thursday. Sept. 26. That’s less than …
  • Just an Online Minute... Despite the Hype
    With all this talk about things that go pop on the screen, you may be surprised to find that only 9.2% of all companies advertising online use pop-up ads.
  • Just an Online Minute... Refusing Ads
    A few weeks ago, when New York Times Digital and CBS MarketWatch refused to run the now famous Sony ad that looked too much like an advertorial, the ad world was somewhat shocked. Interestingly enough, move that scenario offline, and no one seems to mind at all.
Next Entries »
To read more articles use the ARCHIVE function on this page.