Last week, Ford Motor Co. launched a national centennial ad campaign that focuses on the historical significance of the company's most popular vehicles. The campaign includes TV, print, outdoor and digital elements, all of which tout the automaker's iconic models, such as the Mustang and Thunderbird. What's interesting about the campaign is the strength of the online component.

Google is the undisputed darling of online search, but its relationship with partner Yahoo is increasingly confusing.

Since the web has firmly established itself as a primary source of news for so many Americans in these last few weeks, it was only a matter of time before publishers started milking it for all it's worth.

A few months ago, standing in a supermarket check out line watching an elderly gentleman in front of me buy stamps, it finally hit me. My life is almost completely digitized.

A new report highlights how the Internet has grown as a news source for millions, how supporters and opponents of the war are using the Internet differently and how Americans are using email to debate, express concerns and show their patriotism.

Remember CRM? That acronym everyone was talking about at every industry gathering up until about 6 months ago? Whatever happened to Customer Relationship Management? Well, some companies have set up successful CRM programs. Some have become a statistic in a recent Gartner report.

We always knew that the web is an excellent vehicle for carrying your messages to CEOs and other high-powered big spenders, but what about those who just have a ton of money to spend but don't necessarily spend their waking hours in an office? Again, look no further than the web.

Is it me, or is "paid content" the new hot topic in the online industry? At the beginning of this week, Jupiter released a report forecasting that consumer spending on paid content will grow more than 30%, from $1.6 billion in 2002 to $2.0 billion this year and it looks like their crystal ball may be on to something if everyone doesn't follow AOL's example.

War or no war, basketball still tops the 50 most popular user searches list. According to the Terra Lycos Top 50 searches list for last week, "despite huge levels of war interest, and reduced levels of basketball interest, March Madness still came out on top with Web users by a margin of 1%."

Sunday's Oscarcast may have delivered the worst TV ratings in years, but those advertisers who included the web in their sponsorship plans shouldn't be too disappointed. Especially Diet Pepsi.