by Paul Gough on Jan 16, 12:00 AM
In the midst of TNS Media Intelligence/CMR's just-released forecast for ad spending in 2004 is further proof that online advertising is moving onward and upward.
by Paul Gough on Jan 15, 12:00 AM
Imagine you had the dough to buy a Super Bowl ad. Then imagine you ran an Internet provider, with so many initiatives that it'd be hard to even mention them all in a single spot. And then spend the whole thing to advertise an idea that could have been promoted in 1996:
by Paul Gough on Jan 14, 12:00 AM
Online Hispanic publishers have joined forces with the Interactive Advertising Bureau to create the IAB Hispanic Committee.
by Paul Gough on Jan 13, 12:00 AM
24/7 Real Media Inc. predicts its going to have a good 2004, even better than originally anticipated.
by Paul Gough on Jan 12, 12:00 AM
The National Football League is looking for new audiences and it's using the Web to find them.
by Paul Gough on Jan 9, 12:00 AM
You can have TiVoToGo, but you won't be able to send it anywhere you want. TiVo made its usual splash at this week's Consumer Electronics Show in Las Vegas, announcing new deals with manufacturers, enhancements to its home-networking option and one of the most intriguing features since the original digital video recorder.
by Paul Gough on Jan 8, 12:00 AM
Just how big is broadband? A new Nielsen//NetRatings study released today says broadband enjoyed double-digit growth in 2003.
by Paul Gough on Jan 7, 12:00 AM
Apple helped spark the portable music revolution with its ground-breaking iPOD, once limited to Mac users and now available to the rest of us Windows users. Now it's made another bold move, announcing at the Macworld expo yesterday that it would offer a cut-rate iPod.
by Paul Gough on Jan 6, 12:00 AM
When the Recording Industry Association of America threatened and then filed lawsuits against alleged music pirates, some of the more cynical observers said that the action was too little, too late and ham-handed.
by Paul Gough on Jan 5, 12:00 AM
Maybe the Can-Spam law is going to do something after all.
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