Several weeks ago, Coca-Cola embraced Eepybird--the viral production studio behind the Diet Coke-Mentos explosion videos. The deal included Coca-Cola's use of an Eepybird clip in a contest calling on consumers to submit their own video.

As video sites like YouTube and Revver continue to surge with Web users, traditional media outlets are struggling to transform their Web sites into video platforms.

With all the user-generated content flooding the Web, it's no wonder that critics are asking whether it's any good....

Adware company Zango, previously known as 180solutions, has agreed to pay a $3 million fine to settle a complaint by the Federal Trade Commission.

Marketers and media companies appear to be amping up their efforts to transform mobile phones into all-purpose media devices.

Two influential nonprofits this morning filed a complaint with the FTC asking for an investigation into online marketing practices, including behavioral targeting.

YouTube's relationship with big media is nothing if not fluid. Yesterday, The New York Times reported that YouTube was in the process of excising Viacom video. But by this morning, the situation had apparently changed.

Yahoo this month might have turned in a lackluster earnings report, but that didn't stop Merrill Lynch from issuing a bullish report on the company....

In what appeared to be a first for Donald Trump, this morning the real estate mogul went on camera to shoot footage created specifically for the Web....

The current round of quarterly earnings reports shows that online revenue at newspapers continues to grow quickly. That's the good news. The bad news is that online revenue doesn't seem to be keeping pace with online readership.