Several weeks ago, Viacom famously demanded that YouTube purge a trove of clips from the site not actually owned by the media company. As it turns out, Viacom isn't the only one to wrongly ask for clips' removal from YouTube. A self-described inventor of the "Electric Slide" dance steps also recently demanded that YouTube take down a clip showing audience members at a concert performing the dance, according to a new lawsuit by the Electronic Frontier Foundation.

Some people might perceive click fraud as a major drawback to search advertising, but Google's Shuman Ghosemajumder, business product manager for trust & safety, maintains the company has the situation under control.