Last night MediaPost held its first annual Digital Out of Home (DOOH!) Awards Show at the Times Square Crowne Plaza. I covered the end of day cocktail reception as well, which netted me the most personality-filled photos, of course. I have two things to say about a very neglected chunk of the advertising world (ahem, we're talking about you, Digital Out Of Homers): they're jolly. They're smart about cocktails. I ran into more than one attendee armed with two beverages at a time because "Why would I want to get back in line?"

Get ready to think I'm stupid. So, Matt Van Hoven, blogger over at mediabistro's AgencySpy used to tweet things like "Crashing the bar at JWT!" and I'd chortle self-consciously even when working from home alone because I had no idea what JWT was. Now look, I'm not ashamed to admit that when writing this column I don't necessarily know all the Adverland hierarchy and dirty tidbits and saucy scandals, and I kind of like to keep it that way -- it keeps me open and unguarded around people who work for "Super duper agency" and also keeps my brain from …

What do trench foot, gherkins, newspaper death knells, and acerbic Pinky and the Brain conversation style (oh, and a brilliant hot pink tie) have in common? They're all part of Gotham Media Ventures' panel discussion, "Media 3.0: What's Next?" Did I walk out of there drier than I walked in? Nope. Did I leave wanting to wring Michael Wolff's neck, or maybe just mashed-potato-wrestle him? No comment. Did I walk out with a brighter view of what's next? Absolutely not, but the panel was shockingly entertaining, and I only zoned out once, thinking about the slab of Trader Joe's meat …

Prepare yourself, my little Internet pals, for a Twitter-chubby column today. Brace yourself against the Tweetspeak, the "@" signs, the handles, the hashtags. It's unavoidable because last night I covered a TweetUp - an in-the-skin gathering of people who "know" each other on Twitter. That's right, it's the "do your spunky 140 characters-or-less blurbs translate into reality?" test. And it all happened in the NHL store on 6th Avenue, as the NHL hosted their very first ever hockey fan tweetup with The Rangers playing on the store's Stay-Puff-Marshmallow-Man-sized screen, icy-cold (and lukewarm) bottles of Bud Light, and flashback-inducing McDonald's. That's …

I'm going to hit you Cliff's Notes style from the get-go today. The Advertising Club's Magazine Day revealed to me that some magazine publishers, some with big names, and some new to the scene, aren't blind to changes in media consumption. In fact, I now have a professional crush on Betty Confidential.com Editor-in-Chief Myrna Blyth. Not only is she whip-smart, but she doesn't pussyfoot around. I only recently heard of BettyConfidential.com at an event at Saks a few weeks ago and I have a feeling we're going to keep hearing about the site because Myrna is plugged in. My other …

Last night was my first ever Brandhackers Meetup. Actually, I'd have to say it's my first Meetup ever. I know there are a lot out there to choose from, too. There's the gerbil support network MeetUp, there's Julia Kaganskiy's Arts, Culture, and technology MeetUp, there is even a New York/New Jersey Pearl Jam Meetup - and to the members, none is more important than the other. Last night's NYC Brandhackers Speaker Series featured John Gerzema, Chief Insights Officer for Young & Rubicam Group and author of "The Brand Bubble: the looming crisis in brand value and how to avoid it." …

No I am not going to make any April showers and May flowers references. Mainly because we've already seen more snow than I care to in the official spring season. So far April has been gentle with the amount of events it's slamming my way (for now), but it has more than made up for quantity with quality. All the while I'm trying to avoid the call of peeps, chocolate peanut butter eggs, and the ever present and taunting pizza. That's right, I celebrate the Easter holiday with pizza. Not really, but I like to talk about pizza. So let's …

I've walked by Sidebar a bunch of times and usually find myself thrusting through bodies of yuppie types spilling out onto the sidewalk to take a smoke break between innings or quarters. Did I think I'd find myself there for an industry event? Never! It just seems so generic sportsbar-y. The organizers of "Spring Ahead: The Ad Club Networking Cocktail Party" had better foresight than I! So come on, stop looking at the stupid snow (yup, we had a little flake-fest here in NYC this morning) and pop into Sidebar to peek into the world of networking advertypes.

Charity events bring out the best in people -- at least they should. Yet, I'm not exactly basking in the glow of hyper-philanthropical glee following Friday's Social Media For Social Change event at the Roget Smith Hotel -- which is not the fault of the organizers, sponsors, or anyone else there who likes the person they see in the mirror. This clump of pureed hair on my brain has everything to do with rotten apples. And granny always says "it takes one rotten apple to ruin a record breaking keg-stand." I guess there's still that naïve, seeing-good-in-most-people side of me …

Let's discuss the weather for just one second before I divulge the deep secrets of Google and BMA:FWD. This entire week the weather.com forecast has been so off the money you'd think they were on the pipe. Why would I believe the 60-something degree prediction yesterday? I layered up and topped my meteorologist rebellion outfit off with puffy down and sloshed my way all over town yesterday because FOR ONCE, the weather people were right -- at least in terms of the rain. Erratic weather be damned, Google's famous cafeteria hosted BMA:FWD, the Business Marketing Association's new effort to wrangle …