This morning I was running ahead of schedule for my first panel of Social Media Week New York. On the way, I saw a new New York moment in the form of two dudes in hip waders breaking up fountain ice. There is always something new to be found in the city of New York. Unfortunately, the same can't be said about panels focusing on branding through social media. Let me turn off my curmudgeon button temporarily and share with you "Branding The Future With Social Engagement, Sponsored by Pepsi Refresh, a do gooder project collecting ideas from people, businesses, …