It was offered a carrot for several years, but today Google will feel the end of the European Commission's stick. It is now difficult to see how Google can operate … Read the whole story
Omnicom and Interpublic Group stocks recovered some of their losses on Tuesday in trading on the New York Stock Exchange after declining Monday when … Read the whole story
Influencer marketing. It's the strategy du jour these days. Everyone's doing it, but not everyone is succeeding. Read the whole story
"When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy … Read the whole story
Marketing in today's connected world is a challenge no matter what type of audience your brand is trying to reach. But for entertainment marketers, … Read the whole story
Facebook is obviously here to stay, but some people may need to start changing or moderating their usage because of the risk of depression. … Read the whole story
Over the weekend, Malwarebytes Labs discovered a "booby-trapped" ad that infected users simply by loading. The malicious ad -- masquerading as Hugo Boss ad … Read the whole story
Microsoft's tight relationship with Apple prompted the Redmond, Wash. company to release Bing Ads support for paid-search campaigns running on Apple iOS iPhones and … Read the whole story
Brands spend billions on Big Data and advanced analytics, gathering customer insights to personalize relationships and cultivate brand loyalty. Yet despite the huge investments … Read the whole story
Google this week announced that mDialog inventory has been connected to the DoubleClick Ad Exchange. TV providers will now be able to programmatically sell … Read the whole story
What's the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your … Read the whole story