London Blog
If we don't do the right thing by millennials looking to get a break into advertising and marketing, the industry will go the way of politics -- unpaid internships that … Read the whole story
As the industry comes to grips with what "viewability" actually means and how it can be used in advertising, large media measurement firms continue … Read the whole story
The NFL announced that its first video-streamed-only game will be shown via Yahoo on Sunday, October 25, when the Buffalo Bills play the Jacksonville … Read the whole story
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In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when … Read the whole story
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Study among 1,000 consumers in the UK, commissioned by OpenMarket, shows that text messaging is the most effective way to reach consumers in real … Read the whole story
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It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent -- and very … Read the whole story
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Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at … Read the whole story
