Want to make CEO? Give up 'likes' for the business metrics that are hidden in marketing's achievements. Read the whole story
The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from … Read the whole story
I think that social media (instead of display advertising) does a better job of enabling candidates to "react" quickly to changing campaign momentum. Read the whole story
The two named plaintiffs in the suit are Robyn Kuntzmann of Multnomah County, Oregon and Linda Bunch, of Atlantic County, NJ, both of whom … Read the whole story
The "opening" up of the television set-top is getting a lot of attention these days. The Federal Communications Commission has called for pay TV … Read the whole story
The travel rental platform calls it the largest brand advertising campaign that it has launched to date. The company worked with its agency TBWA/Chiat/Day … Read the whole story