Spending was not revealed, but Mazda has "gained significant efficiency via SEM, decreasing cost-per-engaged-visitor by a third." Read the whole story

JLR has long had an ongoing association with the royal family and displays the Royal Warrant in recognition of its status as an official … Read the whole story

Toyota developed campaign with its Total Toyota (T2) model, which integrates multicultural marketing and the mainstream market. Read the whole story

The campaign creatively reinterprets the brand's typical term "class" with a wink. Read the whole story

The automaker announced today the creation of a brand marketing team and appointed Emilie Cotter to head it, effective immediately. Read the whole story

Kia has successfully implemented more than 30 sustainable solutions in various product areas, including fabrics and carpets using recycled PET. Read the whole story

This year's "Mini Together" Oct. 21 event will feature an app-based adventure following a game board that includes a mix of tasks and trivia. Read the whole story

The system allows drivers to find and pay for parking or electric vehicle-charging with their vehicle's touchscreen, using securely stored credit card information. Read the whole story