Marketing Daily
Tuesday, September 26, 2006
  • Verizon Plans No-Holds-Barred Blog To Engage Consumers

    Verizon Communications will launch a blog by the end of the year to create a no-holds barred "all issues on the table" dialogue with ... Read the whole story

  • Fidelity Seeks To Burnish Reputation As Thought Leader

    Seeking to pump up its leadership position among individual investors and policy makers, Fidelity Investments has developed a plan to provide research reports, host ... Read the whole story

  • Olive Garden's Old Trick Keeps Working

    The Never-Ending Pasta Bowl Promotion is keeping sales cooking at the Italian restaurant chain while the overall casual restaurant category is soft. Read the whole story

  • Dispatch From NAD Annual: Why Puffery Matters

    A panel of attorneys at the NAD Annual Conference in New York said it's harder to discern between puffery and denigration in advertising these ... Read the whole story

  • Industry: Updated Children's Ad Guidelines Needed Now

    The Children's Advertising Review Unit (CARU) is days away from completing a review of its guidelines. Speakers at an industry conference on advertising regulation ... Read the whole story