Marketing Daily
Wednesday, February 7, 2007
  • Masterfoods To Pull Plug On Marketing To Kids

    [Food] Masterfoods will end the marketing of its core products, including Mars and Snickers, to children under 12 by the end of the year, … Read the whole story

  • Web-Fueled Outrage Leads To Snickers Ad Withdrawal

    [Super Bowl] In a growing indicator of the increased awareness the Internet gives to advertising, Masterfoods yesterday announced it is shuttering both its 30-second … Read the whole story

  • Nike Tips Its Hand On Retail Plans

    [Footwear] Nike made it official yesterday, revealing a bit about its retail expansion plans to Wall Street analysts. The company anticipates opening about 100 … Read the whole story

  • Derek Jeter Fragrance A Hit For Avon

    [Beauty] One of Avon's biggest successes is the new men's fragrance, Derek Jeter Driven, the direct seller's first foray into licensed fragrances. Read the whole story

  • Cherry Blossoms As 'Superfruit' In PR Blitz

    [Food] The brains behind "Got Milk?" will try to work similar magic by promoting the anti-oxidant benefits of the simple cherry and the tagline: … Read the whole story

  • What Would Joan Crawford Say To EcoHanger Ad Network?

    [Media] L'Oreal, Revlon, Dunkin' Donuts and Phillips-Van Heusen are among the advertisers placing messages on a new network of environmentally friendly hangers circulating at … Read the whole story