[Beverages] The brand as well as the star of the new ad already have high awareness and trust among U.S. Hispanics, The combination adds … Read the whole story
[Retail] In a new spot, a man approaches the summit of a mountain as onscreen text reads: "Everyone dreams of standing on a podium. … Read the whole story
I've done research on the last five Summer Olympics (the first three for the IOC themselves), and I've never seen anything like it. It … Read the whole story
[Retail] "The only locations to capture larger shares of monthly shoppers as well as monthly clothing shoppers in 2008 are power centers," which are … Read the whole story
[Telecom] "Sprint says the Samsung Instinct is doing well, but it appears that many of the handsets have been sold to existing customers," says … Read the whole story
[Beverages] Eight O'Clock Coffee, which earlier this year pegged wedding a promotion around Friday's date, has launched a new program to ease the economic … Read the whole story
[Beverages] Coke has partnered with Chinese marketing firm Pioco to broadcast commercials via Bluetooth-equipped cell phones through a network of thousands of hotspots the … Read the whole story