Marketing Daily
Friday, August 7, 2009
  • Ford Highlights Connectivity As Selling Point

    "Americans spend, on average, 101 minutes per day on the road," says Ford's Jim Buczkowksi. "We want to make it their second home on … Read the whole story

  • Microsite Or Macrosite?

    An online presence should be like an orchestra. Sure, you need some big instruments, but it is the smaller notes, rising and fading, that … Read the whole story

  • July Results Reveal Stores Still Struggling

    "Good news just isn't showing up in the numbers," says Frank Badillo, senior economist at Retail Forward. "Various factors continue to pressure results - … Read the whole story

  • A Separate Social Community Is Not The Answer To Everything

    Other than "everybody's got one," the intentions behind Lane Bryant's community site seem out of sync with the self-image of the target. Read the whole story

  • JetBlue Revamps Its Loyalty Program

    "It boils down to our customers. They told us that we outshine everyone and the one thing we were falling short on was TrueBlue," … Read the whole story

  • Facebook Response Catches Baja Fresh Off Guard

    Responded the company: "We realize that we underestimated the kind of response we would receive for the Free Burrito Coupon. We have learned a … Read the whole story

  • Infiniti To Do Virtual Reveal At Pebble Beach

    Central to the installation is a video projection exhibit, wherein imagery of the car is projected onto a foam model mimicking the vehicle's physical … Read the whole story

  • Purina Pro Plan Beefs Up Pet Rescue Effort

    The contest, called "Doing More for Pets," asks consumers to pick among 10 stories of pets rescued from shelters. Among the stories are a … Read the whole story