Marketing Daily
Wednesday, September 30, 2009
  • 7-Eleven Brings Japanime 'Domo' In-Store

    Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketing Daily that the Domo program -- intended to appeal to 20-something and … Read the whole story

  • Who's Drinking Energy Beverages?

    Top 10 DMAs in which reside adults who drank an energy drink in the past week: 1 Bakersfield, Calif. 2 Fresno/ Visalia, Calif. 3 … Read the whole story

  • Storytelling Is An Art

    Good stories don't need to be packaged in special kits or on glossy paper to be effective. They just need to tell and, ultimately, … Read the whole story

  • Halloween Is Seen Likely To Be A (Boo!) Bummer

    Young adults, typically the big spenders, are cutting back even more sharply: The average 18-24 year-old will spend $68.56 on the holiday, compared to … Read the whole story

  • Hostess Dangles $1M In Halloween Promotion

    David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp., says that while the company markets year around, "October is great time … Read the whole story

  • Some Categories May Be Vulnerable At Retail

    Reducing assortments has become an "increasingly viable option" for retailers, and CPG companies are reporting serious concerns about potentially "losing a brand" to SKU … Read the whole story

  • Del Monte Sponsors Kids Recipe Contest

    The contest requires entrants to develop or modify an existing recipe to make it healthier using Del Monte brand fruits, vegetables or tomatoes as … Read the whole story