AUTOMOTIVEHow are BMW, VW, Honda and Toyota bringing in younger consumers? VW of America COO Mark Barnes says it's about product and bringing in … Read the whole story
- COMMENTARY
Never before has there been a greater opportunity for companies to take complete control of every aspect of their communications. Read the whole story
TELECOM"We have a particular interest in reaching the youth demographic as they tend to rely on texting as their dominant form of communication and … Read the whole story
RESTAURANTSSaying that Subway "hasn't really broken through yet" with its Seattle's Best offering, Technomic's Ron Paul notes that it's possible that Subway's breakfast initiative … Read the whole story
AUTOMOTIVEIHS predicts that Honda will move toward 12% of the market, while Nissan, Hyundai, Kia and Chrysler bunch together around 7%. "The bottom line … Read the whole story
PACKAGED GOODSCarrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ace, who she adopted three years ago. "He seems like one in a … Read the whole story
AUTOMOTIVEFiat/Chrysler chief Marchionne said that by 2014 more than half of Chrysler vehicles will use Fiat architecture and over 40% will have Fiat powertrains … Read the whole story
RESEARCH"Many younger consumers fall into the Gen Y category we call 'home artisans,'" she says. "They're really enthusiastic about learning all kinds of skills, … Read the whole story
AUTOMOTIVE"There's real income growth," says Nariman Behravesh, chief economist at IHS. "However, it's not so much the ability to buy as a willingness that's … Read the whole story
