Marketing Daily
Wednesday, March 31, 2010
  • At The Auto Show, The Word Is 'Digital'

    How are BMW, VW, Honda and Toyota bringing in younger consumers? VW of America COO Mark Barnes says it's about product and bringing in … Read the whole story

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  • Get Back To Marketing Basics

    Never before has there been a greater opportunity for companies to take complete control of every aspect of their communications. Read the whole story

  • AT&T Spreads Anti-Text Word Via Series

    "We have a particular interest in reaching the youth demographic as they tend to rely on texting as their dominant form of communication and … Read the whole story

  • Subway Joins Breakfast Battle Of Titans

    Saying that Subway "hasn't really broken through yet" with its Seattle's Best offering, Technomic's Ron Paul notes that it's possible that Subway's breakfast initiative … Read the whole story

  • IHS: They Who Capture The Young Will Win

    IHS predicts that Honda will move toward 12% of the market, while Nissan, Hyundai, Kia and Chrysler bunch together around 7%. "The bottom line … Read the whole story

  • Pedigree Enlists Underwood (And Her Dog)

    Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ace, who she adopted three years ago. "He seems like one in a … Read the whole story

  • Chrysler/Fiat CEO Sees Sales Doubling In Five

    Fiat/Chrysler chief Marchionne said that by 2014 more than half of Chrysler vehicles will use Fiat architecture and over 40% will have Fiat powertrains … Read the whole story

  • Spring Cleaning: Gen Y Dirties Its Hands

    "Many younger consumers fall into the Gen Y category we call 'home artisans,'" she says. "They're really enthusiastic about learning all kinds of skills, … Read the whole story

  • Economist: People Less Willing To Spend Now

    "There's real income growth," says Nariman Behravesh, chief economist at IHS. "However, it's not so much the ability to buy as a willingness that's … Read the whole story