Marketing Daily
Friday, November 19, 2010
  • Audi Launches IPad App For Flagship A8 Sedan

    "It allows us to tell a deeper story you couldn't tell with a brochure," Audi's Jeri Ward tells Marketing Daily. "We have seen study ... Read the whole story

  • Who Obtains Sports News Online?

    Top 10 DMAs in which reside adults who used the Internet to obtain sports news/information in the last 30 days: 1 Austin, TX 2 ... Read the whole story

  • Survey: People Prefer Neutral Vs. Pharma Sites

    There is a "clear disconnect" in how pharma companies communicate with their patients, Accenture's Tom Schwenger says. "Companies need to reevaluate their marketing campaigns ... Read the whole story

  • General Mills Focuses On Marketing Efficiency

    One current emphasis is on reviving Progresso soup growth -- in part through "taste-focused" consumer marketing, such as the new "You Gotta Taste This ... Read the whole story

  • Study: Put A Face On Those Social Sites

    Social media are more relationship based. Therefore, they need much more nurturing and personalization than other approaches. "You have to abandon the corporate mentality ... Read the whole story

  • Korean Air's Emily Cho: Travel Can Be A Pleasure

    Korean Air marketer Emily Cho was in New York on Thursday to bend an ear about the carrier's first global ad push since 2007. ... Read the whole story