"It allows us to tell a deeper story you couldn't tell with a brochure," Audi's Jeri Ward tells Marketing Daily. "We have seen study … Read the whole story

There is a "clear disconnect" in how pharma companies communicate with their patients, Accenture's Tom Schwenger says. "Companies need to reevaluate their marketing campaigns … Read the whole story

One current emphasis is on reviving Progresso soup growth -- in part through "taste-focused" consumer marketing, such as the new "You Gotta Taste This … Read the whole story

Social media are more relationship based. Therefore, they need much more nurturing and personalization than other approaches. "You have to abandon the corporate mentality … Read the whole story

Korean Air marketer Emily Cho was in New York on Thursday to bend an ear about the carrier's first global ad push since 2007. … Read the whole story