Marketing Daily
Thursday, April 19, 2012
  • The Drivers Behind 2011's Most Successful Launches

    Last year's most successful food/beverage and non-foods product launches were led by P.F. Chang's Home Menu line and Pampers Cruisers/Swaddlers with Dry Max, according … Read the whole story

  • The R Factor: Relevance At Scale

    Delivering consumer relevance at scale means consistently unleashing relevant experiences across all channels, consumer intent segments and geographies -- using today's technology and analytics … Read the whole story

  • BMW Preps 2012 Olympics Campaign

    The campaigns will include national and local television ads; digital advertising; and a new version of a retail program launched last year to get … Read the whole story

  • Marketers Pile On Olympics 100-Day Countdown

    With just 100 days left until the Summer Olympics in London, marketers are bringing their Gold Rings game, with Procter & Gamble, McDonald's and … Read the whole story

  • Campaign Spotlights New N.J. Neurosurgical Center

    The spot will run during prime time on ABC,CBS,Fox, and NBC on shows like "Biggest Loser," "The Voice," "The Bachelor," and sports programming including … Read the whole story

  • BBVA Compass, NBA Team For Tour

    Financial services company BBVA Compass and the National Basketball Association are teaming up again for a mobile grassroots basketball tour called BBVA Compass NBA … Read the whole story

  • Ford Web Series Focuses On Eco Education

    The series, which is directed by Gilly Barnes, will run on several platforms, notably AOL and its Huffington Post property, as well as, … Read the whole story