MediaPost Publications - Marketing Daily 02/05/2014

Top of The News

RadioShack Will Be Clearing Some Stores For Good

by Thom Forbes

It turns out that Hulk Hogan, Mary Lou Retton and the California Raisins will be turning the lights out in about 500 RadioShacks after they get done clearing out all … Read the whole story

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AUTOMOTIVE
Mini U.S.A. Rolling Out Biggest Campaign To Date
by Karl Greenberg
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that the campaign will involve an array of media channels, including the automaker's biggest … Read the whole story
TECHNOLOGY
Apple Returns To Top of Smartphone, Tablet Categories
by Aaron Baar
"It was nice to see that they had managed a lot of what they needed to do to reengage with consumers," Brand Keys President … Read the whole story

FOOD
GoGo SqueeZ Launches First National Media Program
by Karlene Lukovitz
The brand campaign includes 30- and 15-second TV spots airing on networks and cable through March. The ads show kids snacking on the pouches … Read the whole story
AUTOMOTIVE
Nissan Rogue Follows Google On Wild Urban Rides
by Karl Greenberg
The effort lets you pick major U.S. cities and a few others around the world as a setting for a review of the car. … Read the whole story
Super Bowl Viewership Hits 105M, NFL, Kia Among Most-Watched Ads
by Wayne Friedman
Super Bowl viewership climbed steadily to around the 105 million level in the third and fourth quarter. The most-watched ads of the game were … Read the whole story
COMMENTARY
The Rise Of The 'Infosumer'
by Brian Sena
This elicits several key questions: Who are the Infosumers, where did they come from, and how do we market to them? Read the whole story
COMMENTARY
Super Bowl Ads Heavy On Humor, Still Light On User Engagement
by Joe Gillespie
While there was marked growth in mobile audience engagement, we expected a far higher percentage of social and mobile integrations than actually came to … Read the whole story