The campaign, launching this week, involves an interactive "ignition" button on Thrillist sites scaled to desktop, and mobile, plus an app. The content centers … Read the whole story

"In the past, we had focused on ... what I would call 'their worst day,'" Tony Wells, chief marketing officer of ADT, tells "Marketing … Read the whole story

They were given the option of saying they didn't know. Fully 48% of respondents chose the "I don't know" option -- perhaps indicating generally … Read the whole story

In travel, expectations have grown 15%; brands have only grown 6%. In financial services, expectations grew 18%; brands only grew 4%. "Those are awfully … Read the whole story

Retailers are looking for any V-day leverage they can find. Rite Aid, for example, is running a $19.99 special on red roses, as well … Read the whole story

Mike Accavitti, SVP of automotive operations at the Torrance, Calif.-based American Honda, talks to "Marketing Daily" about why Honda needs to hammer the safety … Read the whole story