Thailand's Siam Paragon mall is the most Instagrammed place in the world. In the last five months of 2013, use of luxury brands in … Read the whole story

Channel diversification will also continue, in part driven by new advertising and social exposure options. However, brands will have to make tough decisions about … Read the whole story

In general, ads that employ celebrities with a strong connection to the brand or provide a service to the brand story do better than … Read the whole story

The automaker has had some staff shuffle at Chevrolet -- at least since Joel Ewanick departed as CMO in 2012. The newest changes include … Read the whole story

The very wealthy, the merely affluent, and people who are millionaires -- those with a million dollars in assets but who could theoretically fall … Read the whole story

Ameriprise Financial is once again enlisting actor Tommy Lee Jones as its stump person in its latest national ad campaign, which debuted during the … Read the whole story