Emily Cropper, Goodyear marketing manager, tells "Marketing Daily," "We have had blimps for almost 90 years and ... the new blimp and design shows … Read the whole story

"They are looking for something a little different than their parents," Glenn Humble, Adroit's director of marketing, tells "Marketing Daily." "They use different criteria." … Read the whole story

Dannon is making the announcement at Friday's PHA summit in Washington, D.C. First Lady Michelle Obama, honorary chairwoman of PHA, which works with the … Read the whole story

"What we found [when asking about the game franchise] is that gamers saw it as a good game, but not as a top-tier game," … Read the whole story

"We're using humor to challenge the consumer's complacency with their own banking relationship," David Clifton, Huntington Bank chief customer and marketing officer, tells "Marketing … Read the whole story

Mazda has a solid reputation in racing, particularly with its MX-5 Miata sports car and its Mazdaspeed performance sub-brand. And it has one of … Read the whole story