Marketing Daily
Tuesday, September 30, 2014

Top of The News

Starbucks Immerses Viewers In The Global F2F Experience
by Thom Forbes

Starbucks used the occasion of International/National Coffee Day (get it together, folks) to launch its first national branding campaign yesterday, a mini-documentary that selects video footage shot in 59 stores … Read the whole story

  • Hispanic Millennials, Not What You Think
    by Karl Greenberg

    "They have a big influence on family purchase decisions," said Pinta's Joe Gutierrez, adding that 22% of Hispanic Millennials help with family finances versus … Read the whole story

  • RETAIL
    Digital Shoppers Less Interested In Social Media
    by Sarah Mahoney

    "Despite the surge in Facebook's ad revenues and marketing innovations like Twitter's new 'Buy' button, there is definitely a question mark over where and … Read the whole story

  • RESEARCH
    Brand Advocates Are Plentiful, Knowledgeable
    by Aaron Baar

    "They're not zealots in any way," Needle president and COO Scott Pulsipher tells "Marketing Daily." "They are, in fact savvy, in terms of technology … Read the whole story

  • BEVERAGES
    Dos Equis Gets Into Halloween 'Spirit'
    by Tanya Gazdik

    Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience to bars across the U.S. This virtual reality experience will allow fans to … Read the whole story

  • COMMENTARY
    If You Build It, They Will Come 2.0
    by Jaclyn Johnson

    There is a lesson here, namely for retailers, brick and mortars and anyone else trying to drive foot traffic and people to their locations. … Read the whole story

  • COMMENTARY
    In Defense Of The Cloud
    by Yael Cosset

    Cloud computing is already enabling some of the most powerful advances in retail and brand innovation, with infinite, global scale and near-real-time rates of … Read the whole story