Marketing Daily
Wednesday, March 21, 2018

Top of The News

Oliver's Gay Marlon Bundo Trumps The Pence Version On Amazon
by Thom Forbes

"Last Week Tonight with John Oliver Presents a Day in the Life of Marlon Bundo," the book about a gay rabbit the HBO host introduced on his show Sunday night, … Read the whole story

  • RETAIL
    Study Finds Stores Flunking Discovery, Engagement
    by Sarah Mahoney

    In this Q&A, Kevin Hogan, Deloitte's engagement management director, tells "Marketing Daily" what the smartest brands are doing right. Read the whole story

  • RESEARCH
    Apple, Amazon, BMW Tops In Brand Intimacy
    by Tanya Gazdik

    "Our collective need to escape, cocoon and be entertained is growing, particularly with those 35 and under," said Mario Natarelli, MBLM managing partner. Read the whole story

  • AUTOMOTIVE
    Lexus Partners With Oath For 0-60 Bracket Challenge
    by Tanya Gazdik

    Lexus saw a considerable increase in mobile engagement which led it to sponsor Yahoo Sports' Tourney Pick'em again this year, but with a mobile … Read the whole story

  • FOOD AND BEVERAGES
    Campbell's Simple Meals And Beverages President Leaving
    by Karlene Lukovitz

    Simple Meals division's below-expectations performance in last fiscal quarter included a 7% soup sales decline. Read the whole story

  • RESTAURANTS
    'SNL' Vet Rachel Dratch Does Double Duty For Ruby Tuesday
    by Larissa Faw

    In new ads, Dratch plays multiple roles featuring polar opposite characters. The ads, from MARC USA, showcase the restaurant's dinner-for-two deal. Read the whole story

  • AUTOMOTIVE
    New Campaign, Brand Positioning For Fountain Tire
    by Larissa Faw

    The strategy includes an integration with Cluep that uses AI to reach people who are posting about tires on social media with relevant tire-related … Read the whole story