In this Q&A, Kevin Hogan, Deloitte's engagement management director, tells "Marketing Daily" what the smartest brands are doing right. Read the whole story

"Our collective need to escape, cocoon and be entertained is growing, particularly with those 35 and under," said Mario Natarelli, MBLM managing partner. Read the whole story

Lexus saw a considerable increase in mobile engagement which led it to sponsor Yahoo Sports' Tourney Pick'em again this year, but with a mobile … Read the whole story

Simple Meals division's below-expectations performance in last fiscal quarter included a 7% soup sales decline. Read the whole story

In new ads, Dratch plays multiple roles featuring polar opposite characters. The ads, from MARC USA, showcase the restaurant's dinner-for-two deal. Read the whole story

The strategy includes an integration with Cluep that uses AI to reach people who are posting about tires on social media with relevant tire-related … Read the whole story