Marketing Daily
Wednesday, March 21, 2018
  • Study Finds Stores Flunking Discovery, Engagement

    In this Q&A, Kevin Hogan, Deloitte's engagement management director, tells "Marketing Daily" what the smartest brands are doing right. Read the whole story

  • Apple, Amazon, BMW Tops In Brand Intimacy

    "Our collective need to escape, cocoon and be entertained is growing, particularly with those 35 and under," said Mario Natarelli, MBLM managing partner. Read the whole story

  • Lexus Partners With Oath For 0-60 Bracket Challenge

    Lexus saw a considerable increase in mobile engagement which led it to sponsor Yahoo Sports' Tourney Pick'em again this year, but with a mobile … Read the whole story

  • Campbell's Simple Meals And Beverages President Leaving

    Simple Meals division's below-expectations performance in last fiscal quarter included a 7% soup sales decline. Read the whole story

  • 'SNL' Vet Rachel Dratch Does Double Duty For Ruby Tuesday

    In new ads, Dratch plays multiple roles featuring polar opposite characters. The ads, from MARC USA, showcase the restaurant's dinner-for-two deal. Read the whole story

  • New Campaign, Brand Positioning For Fountain Tire

    The strategy includes an integration with Cluep that uses AI to reach people who are posting about tires on social media with relevant tire-related … Read the whole story