July 22 - 25, 2024
Monday, February 25, 2019
Top of The News
With aspirations to change the way work gets done, Microsoft yesterday unveiled its HoloLens 2 augmented reality headset at the Mobile World Congress in Barcelona. Read the whole story
LUXURYHigh-end department stores continue to lose relevance and market share, replaced by stores owned by luxury brands themselves, as well as digital channels. Read the whole story
MOBILEThe six new spots emphasize how the wireless network giant's technology touches real lives. Read the whole story
FOODThe brand is teasing fans who expressed pessimism about its upcoming Thins extension by sending samples to unrelated consumers who share doubters' names. Read the whole story
The 90-second spot is narrated by tennis legend Serena Williams and features NBA coach Becky Hammon and snowboarder Chloe Kim. Read the whole story
SPORTSFan engagement with NBA.com/stats is growing exponentially every season. Since 2013, fans have spent over 1.4 million hours on the site. Read the whole story
The campaign reflects an increasing effort by Hulu to drive interactivity. Viewers could potentially request coupons or subscribe to newsletters. Read the whole story
COMMENTARYThe number of 5G connections will grow several thousand percent from this year until 2022, reaching more than 400 million connections by 2022. Read the whole story
A pair of content marketing pros argue that case. They've launched a new firm that aims to help companies plan and execute content strategies. Read the whole story
UPCOMING EVENTS
Brand Insider Summit QSR June 3 - 6, 2024
Kimpton Hotel Fontenot
Featuring top industry speakers including:
Cindy Syracuse - BurgerFi, CMO
Jon Asher - Nekter Juice Bar, CMO
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