Della Mathew, executive creative director at Ogilvy New York, tells "Marketing Daily" how the project came about. Read the whole story
Shake Shack will have much more control over its customer data, one of many sources of friction between restaurants & third-party delivery services. Read the whole story
This is a hoped-for bounceback year for the Kentucky Derby, which last year suffered losses of 49% in TV audience. Read the whole story
Toyota took the number-one spot in eight of 23 markets, and appeared in the top 10 in 22. Read the whole story
The #BDubsDanceCam TikTok Challenge urges fans to put on their dancing shoes and bust a move for the camera. Read the whole story
Help is on the way for the down-and-out restaurant business, with $1,400 in payments for consumers, and $28.6 billion in direct relief. Read the whole story
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports. Read the whole story
But retailers must provide seamless online experiences that are tailored for mobile, Clutch reports. Read the whole story
Craft company Joann's new webisode follows a woman planning a wedding for her neighbors so they don't have to get married in a courthouse. Read the whole story
The mega-marketplaces have leveled the playing field to enable smaller sellers to compete with larger CPGs. Read the whole story