With a sharp increase in its outlook for rest of 2021, the old-school retailer might have enough pluck to beat e-rivals -- even Amazon -- at their own game. Read the whole story
"This is a consumer group that in the frozen pizza category hasn't been marketed to [before]," says Palermo's senior director of marketing. Read the whole story
Jeep and Yeti are sponsors of the navigation and endurance rally. Read the whole story
Aflac aims to call attention to the gap in resources for HBCUs, and more broadly for communities of color. Read the whole story
Beam Suntory launches Barreled & Boxed, consisting of quarterly direct-to-consumer deliveries of two bottles from its James B. Beam Distilling unit. Read the whole story
A majority of consumers oppose the use of Big Data to determine pricing, Breeze reports. Read the whole story
As we ease back into hybrod and live events this season I recall fondly one of my favorite virtual sessions from this past year … Read the whole story
Most marketers have seen an increase in demand, and are confident that their content is relevant. Read the whole story
The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology. Read the whole story