MediaDailyNews Editions for August 2005
MediaDailyNews - Wednesday, Aug. 31, 2005
Drugs Kick Consumer Ad Habit: No. 2 Ad Category Flat During First Half
ZenithOptimedia And Starcom Snag Richemont Media Planning
Report: Bank of America Ad Decision Imminent
Online Display Climbs Twice The Rate Of Overall Ad Economy, ISPs Boost Spending In Other Media
Publicis Groupe Agency Renamed Leo Burnett Detroit
First Magazines, Then TV, Now Wal-Mart Muscles Into DVDs
Arbitron Launches Out-of-Home TV Ratings, Data Prove Significant
Conde Nast's Cargo Nets American Media Chief
Fox's First New Season Break: An Early "Prison Break"
MediaDailyNews - Tuesday, Aug. 30, 2005
First Half Ad Spending Surges, Internet Trails Hispanic, Cable TV Growth
Paper: Aegis, Havas In Media Buying Talks
Interactive TV Approaches Tipping Point, Over Half Of U.S. Will Be Interactive By '09
Verizon Slashes Wireless Broadband
Networks Feature More Gays, Still Not Enough To Be GLAAD About
NBC's Downey Gets Branded Entertainment Promotion
Marketers Embrace Ad-ID, Hundreds Agree To Use Digital Ad Codes
When It Rains It Pours Ratings, Weather Channel Gains Momentum With Katrina
Infinity To Host Podcasts During Advertising Week
MediaDailyNews - Monday, Aug. 29, 2005
ARF: No Medium's Audience Research Is Adequate
Univision Flagship Makes Nielsen History, Wins New York Ratings Sweep
As New Media Universe Expands, So Does Television's
Budget Living Teams Up With USA Weekend
Super Agents Get 'Tricky' With Pontiac, Other Product Placements of the Week
MediaDailyNews - Friday, Aug. 26, 2005
Condé Nast Announces Business Magazine And Web Site
Stars And Stripes Announces Weekly U.S. Publication
Martha Stewart New Shows: Fun, Witty, Ponchos and Hot Dogs
Sirius Goes Pedestrian, Intros Portable Media Player
Station Deals Pick Up Amid Slow-Moving Ad Market Names GSD&M Its First AOR
Emerson Gets Luckie, Leaves MindShare
MediaDailyNews - Thursday, Aug. 25, 2005
Following Surge In Conference Spending, ABM Report To Add Trade Show Section
Cable Makes Even More Viewer Gains Over Broadcast Networks This Summer
NY Times Regional Media Group Names New Vice President For New Media
NASCAR Goes Branded In Deal With Madison Road Entertainment
Cablevision Goes Wireless With Tivo Names GSD&M Its First AOR
MediaDailyNews - Wednesday, Aug. 24, 2005
Interactive TV Spots Prove Less Than Activating, Viewers Grow Fatigued
ZenithOptimedia's Hamilton Takes Leave, Jones Promoted to U.S. Chief
Verizon Wireless To Sponsor 'Access Hollywood' Tour
Viacom's Key Search Word: Yahoo!
Report: B-to-B Ad Growth Fueled By 'eMedia,' Not Print
Agency: Cable Medium Grows, But No Networks Poised To Challenge Broadcast
Arbitron Reveals 'Pod Meter,' PPM Measures Radio Podcasts
Verizon, Yahoo! Slash Broadband Price
High Hops for StrawberryFrog, Brewer Taps Boutique Ad Shop
Correction: Trendum Affiliated With VNU
MediaDailyNews - Tuesday, Aug. 23, 2005
Publicis Forms Media Ventures Unit, Will Take Stakes In New Media, Technology
B-to-B Ad Pages Rise, Albeit Modestly, Government, Financial Prove Growth Sectors Keeps Advertising Deals Going Strong With ESPN/ABC TV
United Airlines Magazine To Feature Japanese Game
Nielsen Fans New Flame: Sports Fans, NFL's In The Huddle
Newspaper Ad Spending Climbs, Albeit Mostly Online
MediaDailyNews - Monday, Aug. 22, 2005
Newspapers Field 'Hug My Paper' Studies, Will Measure Engagement
When Water Doesn't Cool
7-Eleven Freshens Agency Roster, Leaves Media At Camelot
Study Finds Ads More Persuasive Than Product Placement
Anheuser-Busch: More TV Spending On The NFL
Levy: Publicis Not Interested In Havas
USA Today Will Publish Tech Magazine
Radio Plans To Stir Debate During Advertising Week
Super Agents Pitch Reebok, Other Product Placements Of the Week
MPG Taps MediaCom's Comley
KKR, Others Aquire SBS Broadcasting
MediaDailyNews - Friday, Aug. 19, 2005
TV Ads: Low Factor In High Court Decision
Hallmark Channel No Longer In The Cards, Crown To Greet Bidders
Report: Newspapers See Surge In Online Revenues
Tech's Back: Spate Of M&As Signal Something's Up
MPG Taps Grey Exec As HR Chief
NBC Universal Narrows Media Buying Review To Six, Two Incumbents
AMGG Names New Publisher
Publicis Creative Chief Steps Down To Form New Venture
MediaDailyNews - Thursday, Aug. 18, 2005
Kroger To Install TV Network In 2,500 Stores
FCC Orders Bugs To Crawl On Kids' TV Shows, Will Viewers Bite?
Nielsen Throws Some Watermarking On Its VOD Measurement Plan
Universal McCann Has Excellent Idea, Taps Savic To Run It
It's Official: Heekin Named Grey Chairman-CEO
Apprise Media Buys CFW Enterprises
CBS Offers Half-Hour Sneak Peek
Continent Is King For New Editor, National Geo Devoted To Africa
Nielsen Acquires South Korean Ad Tracker
Mark Shapiro Leaves ESPN To Join Red Zone
Time Inc. Announces Changes At Teen People
Universal McCann Wins Telefonica Business
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