In the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major … Read the whole story
In a partnership announced on Monday, comScore will make real-time audience metrics available to Google DoubleClick clients through its vCE platform, allowing brand marketers … Read the whole story
Looking to give local advertisers what national TV advertisers have -- the ability to link TV viewing data with consumer buying data -- Nielsen … Read the whole story
The Interactive Advertising Bureau is making a new push to get marketers to adopt the HTML5 Web development standard for their mobile ads. The … Read the whole story
With analysts on the fence about its future, Hulu is hoping that fresh sales talent can boost its share of online advertising. Read the whole story
With mobile video consumption on the rise, the Interactive Advertising Bureau has released a set of practical guidelines to help marketers and media buyers … Read the whole story
Looking to kick-start CNN's sister network's fortunes, HLN is rebranding -- in a somewhat younger-skewing viewer direction. Albie Hecht, executive vice president and general … Read the whole story
Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. Average monthly … Read the whole story
HTC tapped agency Omnicom and ad tech specialist Aerva to create an 11-week-long campaign, centered on New York's Times Square, to promote the new … Read the whole story
The first two big official competition days of NBC's Sochi Winter Olympics show strong ratings -- but mostly down from comparable numbers four years … Read the whole story
Costs associated with the proposed merger impacted earnings in both the fourth quarter and the full year. Omnicom CEO John Wren said the merger … Read the whole story
The licensing agency CMG Worldwide has sued Twitter for allowing a user to tweet under the name of deceased actor James Dean. CMG alleges … Read the whole story
Facing unsettled employees and investors, AOL head Tim Armstrong has officially apologized for referring to workers' ailing children as "distressed babies" during last week's … Read the whole story
Bill Keller, who served as the executive editor of "The New York Times" from 2003-2011, is leaving the newspaper to become editor in chief … Read the whole story
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walter as chief marketing officer. The company also announced it has been selected … Read the whole story
DoubleVerify on Monday announced it has acquired the "intellectual property and technology assets" from RealTargeting, a software company that attempts to learn the practices … Read the whole story
Amex turned over its Instagram feed to a customer a week ago to post his everyday personal use of the card. When it works, … Read the whole story